Mattress Store Pulls 9/11-Themed Ad For 'Twin Tower Sale'

Beginning frame from Miracle Mattress' 'Twin Towers sale' social media ad on their Facebook page. The video has since been pulled from the site

A mattress store in San Antonio, Texas, is apologizing after releasing video promoting a "Twin Tower" sale ahead of the 15th anniversary of the September 11 terror attacks.

Many people lashed out at the company, calling their promotion "disgusting" and offensive and saying Miracle Mattress should go out of business over the ad.

Today, I was made aware of a social media video produced by our San Antonio team highlighting a promotional sale using the upcoming 9/11 anniversary as the incentive.

After one of the actors shrieks in terror as the pillows come crashing down, the ad - which was quickly taken down - concludes with the woman solemnly stating, "We'll never forget". "That's not an apology I accept".

In the television spot, a Miracle Mattress employee, identified by the Dallas Morning News as manager Cherise Bonanno, along with two male employees, tells the audience the store is commemorating 9/11 with a sale on all mattresses for a "twin price".

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The post garnered more than 500 comments, with majority of people saying the apology was unacceptable and not enough to smooth over the situation that poked fun at a tragic day in history.

The store should have forgotten to make this ad in the first place.

. There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! "If that were the case they would have been so disgusted with your commercial that it would have never seen the light of day!" Are you kidding me? Today, though, that notion was proven wrong by, um, a Texas mattress company?

Miracle Mattress responded to the criticism with a statement released through Facebook.

"I say this unequivocally, with honest regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11". "How you could even think for one second that anyone would find this amusing or non-offensive is beyond me!"