Twitter had previously announced that it would stream 10 National Football League games this season, and the new apps will allow users to watch those games - including Thursday's game between the Buffalo Bills and New York Jets - for free and without having to log into Twitter or any cable, satellite or other service.
The live videos will also be available on twitter.com, but Twitter intends people to get the app and watch the games on their TVs. The Apple TV version is set to be available globally through the app store, while the Xbox One app will be available in Australia, Brazil, Canada, Mexico, the United Kingdom and the United States.
The apps for the TV devices were made available from Wednesday to a few selected markets from around the world.
The power of Twitter really does lie in distributing real time content as news is happening and better leveraging Periscope and Vine to make that possible, which seem to be what they are trying to do.
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Viewers will also be able to browse a Twitter timeline (but, again, not post) as they watch live-streamed games.
The NFL signed a multi-year partnership with Twitter last year to deliver video and other content to fans on a daily basis.
Noto went on to explain that viewing capability won't require a log on to Twitter or any sort of a paywall.
Twitter's app sounds pretty great, especially if you cut the cable cord but miss watching live sports. Twitter is now suffering from a plateau in user growth. To watch via Twitter on an actual TV, however, you'll need to download its newest app, which has just come out.
The move puts Twitter on a large number of TVs via the different streaming services and hardware right at a time when it's making a major bet on live streaming video. Rumor had it in August that we'd see those livestreamed games coming to Apple TV this autumn, and that has proven true, though only as part of a larger overall announcement.