Google could be preparing a formal offer to buy Twitter, and a sale of the social media company could happen by the end of the year, CNBC reports.
Google, on the other hand, has experimented with social media but failed (remember Orkut, Google+?).
According to CNBC, sources claim that the company has received several expressions of interest from various media and technology companies.
"From a strategic standpoint, we think from it would be more beneficial for Alphabet as opposed to Salesforce", Mogharabi said.
Twitter did not immediately respond to requests for comment Friday morning. Twitter declined to comment in a statement to Bloomberg. Salesforce shares fell more than 3%, while Alphabet dipped around 0.25%. Twitter past year added Omid Kordestani, a former Google executive, as an executive chairman of its board. Shares jumped 20 percent to $22.46 per share on Friday. It said "Why @twitter?".
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FILE - In this July 27, 2016 file photo, the Twitter symbol appears above a trading post on the floor of the New York Stock Exchange. Where Twitter lags behind in monetisation, Google could potentially pick up the slack, Digital Spy said.
The migration from Twitter to other applications is due to the fact that Twitter began in 2006 at a time where the services and speed was not available everywhere. "I simply love Twitter", he said. As of the end of the second quarter, the company has an accumulated loss of almost $2.3 billion since its inception.
Twitter has been trying to attract more users recently with many deserting the application for more youthful ones like Snapchat who is now referred to as Snap. The company has also suffered from management turmoil since its earliest days. Twitter past year added Omid Kordestani, a former Google executive, as an executive chairman of its board. These concerns forced Twitter to bring back its co-founder Jack Dorsey as CEO after investors, and the board had lost confidence in Dick Costolo, former CEO, to fuel the growth of the company.
Like Facebook, Twitter is moving into the live video space hoping that that will lure ad dollars.