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Microsoft Partners with Adobe to Compete with Amazon in Cloud

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Microsoft Partners with Adobe to Compete with Amazon in Cloud

The company will also integrate Adobe's Marketing Cloud platform with Azure in an effort to make Adobe's cloud its preferred digital marketing service for Dynamics 365 Enterprise, Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen announced at the event. This is because Adobe's customers will now be able to utilize Microsoft's capabilities in machine learning, artificial intelligence and advanced analytics around their marketing cloud data.

Today at its Ignite conference, Microsoft announced a new strategic partnership with Adobe, as the two companies are uniting to assist enterprise companies in delivering personalized experiences to customers at every stage of their journey. The agreement states that Adobe will be bringing tools like Adobe Marketing Cloud, Adobe Creative Cloud, and Adobe Document Cloud to Microsoft Azure. As part of the alliance, Adobe will also make Azure its preferred cloud platform for its Marketing Cloud, Creative Cloud, and Document Cloud. Microsoft doesn't have a marketing software competitor, and Adobe doesn't have a sales software play. Microsoft is in an intense battle for market share with Amazon Web Services in the public IaaS cloud.

Adobe and Microsoft said their partnership aims to help companies with their digital transformations and improve their customer relationships.

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"We think there is an opportunity out of the box to provide integration for all of our joint customers to have one integrated sales and marketing service", Narayen said. According to BT, customers can now gain access to Microsoft's rapidly growing collection of integrated cloud services, including leading Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) computing capabilities.

Adobe's stock reached all-time highs last week after the San Jose, Calif. -based company beat expectations for its third-quarter earnings report.

In that time, CloudHealth has seen a surge in customer demand for comprehensive management capabilities around Azure, Kinsella said, often complementing infrastructure hosted by other cloud operators. Annualized revenue from commercial cloud products was more than $12.1 billion, a number that Microsoft has pledged will reach $20 billion by fiscal 2018. Now, Microsoft will officially recommend that those companies use Adobe Marketing Cloud if they want to use that data to run a marketing campaign, alongside forthcoming new data integrations.

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