Microsoft Partners with Adobe to Compete with Amazon in Cloud

Microsoft Partners with Adobe to Compete with Amazon in Cloud

The company will also integrate Adobe's Marketing Cloud platform with Azure in an effort to make Adobe's cloud its preferred digital marketing service for Dynamics 365 Enterprise, Microsoft CEO Satya Nadella and Adobe CEO Shantanu Narayen announced at the event. This is because Adobe's customers will now be able to utilize Microsoft's capabilities in machine learning, artificial intelligence and advanced analytics around their marketing cloud data.

Today at its Ignite conference, Microsoft announced a new strategic partnership with Adobe, as the two companies are uniting to assist enterprise companies in delivering personalized experiences to customers at every stage of their journey. The agreement states that Adobe will be bringing tools like Adobe Marketing Cloud, Adobe Creative Cloud, and Adobe Document Cloud to Microsoft Azure. As part of the alliance, Adobe will also make Azure its preferred cloud platform for its Marketing Cloud, Creative Cloud, and Document Cloud. Microsoft doesn't have a marketing software competitor, and Adobe doesn't have a sales software play. Microsoft is in an intense battle for market share with Amazon Web Services in the public IaaS cloud.

Adobe and Microsoft said their partnership aims to help companies with their digital transformations and improve their customer relationships.

Trump, Clinton Clash at First Meeting Over Climate Change, Trade and Energy
Trump repeatedly interjected as Clinton spoke, which Clinton tried to brush off to make him come off as eratic, at one point saying, "I know you live in your own reality".

US Expects More Syria Aid Deliveries, Question Mark over Truce
The UN's special representative for Syria expressed outrage about the airstrike, which hit the UN aid convoy west of Aleppo. Up to 275,000 people remain trapped in eastern Aleppo without food, water, proper shelter or medical care, he added.

World's first baby with two biological mothers and one father born
Global experts expressed concerns about the way the breakthrough had come about, and about the lack of regulation in Mexico. But this technique wasn't appropriate for the couple - as Muslims, they were opposed to the destruction of two embryos.

"We think there is an opportunity out of the box to provide integration for all of our joint customers to have one integrated sales and marketing service", Narayen said. According to BT, customers can now gain access to Microsoft's rapidly growing collection of integrated cloud services, including leading Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) computing capabilities.

Adobe's stock reached all-time highs last week after the San Jose, Calif. -based company beat expectations for its third-quarter earnings report.

In that time, CloudHealth has seen a surge in customer demand for comprehensive management capabilities around Azure, Kinsella said, often complementing infrastructure hosted by other cloud operators. Annualized revenue from commercial cloud products was more than $12.1 billion, a number that Microsoft has pledged will reach $20 billion by fiscal 2018. Now, Microsoft will officially recommend that those companies use Adobe Marketing Cloud if they want to use that data to run a marketing campaign, alongside forthcoming new data integrations.