Alibaba's Countdown To Singles Day Already Started
Oct 21 2016 by Johnny Bowman
Alibaba Group Holding Ltd expects to surpass the record US$14.3 billion in sales it made on Singles' Day in 2015 by rolling out new activities like virtual fashion shows and augmented reality games to entice shoppers.
More than 100 brands have joined Alibaba's global selling pilot program and will offer products to Hong Kong and Taiwan consumers during Singles' Day, including Sketchers USA Inc.
On Oct 23, Alibaba will live stream an eight-hour fashion show in Shanghai with 50 global brands, during which viewers can pre-order clothes in real time as models are walking down the runway.
On Oct 23, Alibaba will live stream an eight-hour fashion show in Shanghai with 50 worldwide brands, during which viewers can preorder clothes as models walk down the runway. Consumers will be able to shop at Macy's, Target, Chemist Warehouse and other virtual stores on Tmall via cardboard (but fully functional) VR headsets they can buy on Taobao for 1 yuan (about 15 cents).
The 11.11 Global Shopping Festival Gala on November 10 will feature a series of interactive activities between brands and consumers to drum up excitement towards the countdown of 11.11.
"From today through November 11, consumers will discover, explore, play, watch, comment, share, recommend and shop across our entire ecosystem with our merchants both online and offline", Zhang said in prepared remarks.
The event will link online and offline: Alibaba believes the future of commerce is not online only but will integrate the online and offline experience.
Alibaba also is releasing a location-based augmented reality mobile game at the end of this month to promote Singles' Day.
For additional history and facts from last year's festival, as well as the latest news and updates on the 2016 11.11 Global Shopping Festival, please visit Alizila http://www.alizila.com. Driven by data, everything from product recommendations, search results, newsfeeds, to user-generated content etc., will be specifically tailored to the individual consumer.
The retailer is also focusing on going global, and aims within 10 years to serve two billion consumers, while supporting 10m small businesses, brands and retailers.
The firm, headed by billionaire businessman Jack Ma, plans to expand Singles' Day sales globally this year, opening up Hong Kong and Taiwan as the first markets outside China where consumers will be able to buy worldwide products via Tmall.
"The company is in its early phases of expanding its infrastructure, including logistics and payments, in order to allow consumers overseas to purchase global products through Tmall", said Alibaba. It is taking its infrastructure, including logistics and payments to Hong Kong and Taiwan - the first steps in its expansion strategy.
For 11.11, Alibaba has integrated the online and offline shopping experience at more than 60,000 bricks-and-mortar stores including Uniqlo, Gap, Chinese consumer electronics retailer Suning and mainland mall chain Intime across seven different product categories.