The four versions of the seventh-generation Fiesta revealed overnight include the stylish Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line, the upscale Fiesta Vignale and the new Fiesta Active crossover with subtle SUV design cues.
Ford promises the Fiesta's cabin is a nicer place to travel in than before thanks to additional soft-touch material on the dashboard, and a much bigger touchscreen that runs a new infotainment system called Sync 3. The Fiesta, now in its eighth generation in Europe, is among Ford's most popular cars globally.
Ford has soldiered on with the platform to keep R&D costs in check. The ST-Line will also be familiar, bringing the look of the sportier models but without the performance gain. If you end up suddenly coming across a stalled vehicle, even if you are moving at highway speeds, the new Ford model will serve to avoid it.
Finally, there's Ford's move in to the "Allroad" / "Cross Country" semi-crossover makeover for the Fiesta, with the new Fiesta Active offering stuff like a raised ride height and roof rails for a bit of ' sit up higher and feel superior' Fiesta motoring.
Same goes for the mechanicals, although it nearly goes without saying that the mainstay of the range will be the latest version of Ford's one-litre three-cylinder EcoBoost turbopetrol, also announced at the "Go Further" event in Cologne, Germany, where this new Fiesta was revealed on Tuesday night.
The 2017 Ford Fiesta will be available in the United Kingdom from July next year with prices yet to be announced.
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Ford today announced that the multi-award-winning 1.0-litre EcoBoost petrol engine is to be offered with innovative cylinder deactivation technology for further reduced Carbon dioxide emissions and improved fuel efficiency.
Longer and wider than the previous generation, interior space is improved in the new Fiesta, especially for rear passengers, which have 16mm more legroom. In terms of design, the new Fiesta isn't entirely different.
Speaking on sales projections for the new Fiesta, Roelant de Waard, vice-president of marketing, sales and service at Ford of Europe, said: "Our objective is to take the Fiesta upmarket". And that's all we can say. We're already getting some people, some engineers, who say they'd like ST mixed with Active!
"We can do it in scale now because we have Vignale on [other models] so a dealer can really invest money into it", he said.
"We believe this is the most technically advanced small auto anywhere in the world", Farley said. We'll happily eat our words if Ford sells shed loads of the things, but that's not something we're expecting to happen.