Roku today released updated versions of its mobile apps for iOS and Android that help you access content faster than ever.
The "What's On" is a new entry that effectively replaces "My Feed", making it easier to keep up with content you're interested in. Looking at this navigation bar, you'll also notice the major new feature this update brings, which is dubbed What's On. If a viewer taps the "What's On" tab, he can browse a hand-picked selection of entertainment to rent, buy, or watch for free. Stretching across the bottom of the app, you'll find shortcuts to your channels, the remote, What's On, Photos+, and settings.
When you launch the Roku mobile app you'll see a scrollable view of all of your streaming channels - now it just takes one tap to get to Netflix, Cineplex Store, or any other channel you have installed. The Roku app shows, for example, all the superhero films and series, and once you select one of them, it will show you the viewing options you have if you want to stream it. "Now you can quickly go from deciding where you want to watch to finding what you want to watch without additional taps".
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And lastly, the app includes a new and improved remote feature that the company says more closely resembles the physical remote and adds a channels icon for faster access to content.
The latest version the Roku app (version 4.0.0) is available as of writing via the App Store for iOS and Google Play for Android users.
This smart feature not only is practical in terms of functionality but also when it comes to actual user experience. Browsing the channel list, each item now acts as a button that launches that service on your Roku, after which the app will immediately switch over to its remote control mode.