Get a First Look at the Louis Vuitton x Supreme Collaboration
Jan 20 2017 by Francis Osborne
How times have changed. As a result, they were forced to issue a recall for the collection, albeit one that basically no customers abided by (why would you return something the minute you found out it just got even cooler?) Today when those rare items pop up on sites like Grailed, they fetch more than even some real Louis Vuitton merchandise.
The hype around the potential collaboration between the luxury french brand and the cult NY skate label has been huge and, now that the full collection has been released, it's looking like it may well be the biggest, if not the most juxtaposed, sartorial partnership in history.
The collection didn't exactly come out of nowhere. The magazine paid a visit to his studio, which is covered in Louis Vuitton x Supreme merch-sneakers, backpacks, bags, fannypacks, cardholders, wallets, baseball shirts, pants, jackets. Other influencers posted photos of a Supreme x LV belt, a cap, and more. And it's everything we ever dreamed of and more.
The the collection will be dropped in stages starting 17 July at Louis Vuitton stores, with rumours of stand alone pop-up shops in the works too. Also keep in mind that this is co-branded product, which means we're talking Louis Vuitton price points for the goods.
The collaboration allegedly emerged when Louis Vuitton CEO Michael Burke approached Jones, asking if he had any connections at Supreme, a brand he was interested in. Explaining the concept, Kim Jones, men's artistic director at Vuitton, told the site: "You can't have the conversation of NY men's wear without Supreme right now, because it's such a massive global phenomenon". (The runway show, though, only displayed all-white styles).