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Nordstrom drops Ivanka Trump's brand amid threats of boycott, citing declining sales

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Ivanka Trump's clothing and accessory line appears to have been removed from Nordstrom's website, sparking speculation that the retailer has finally cut ties with the increasingly controversial brand.

A spokesperson for the Ivanka Trump brand noted that Nordstrom had already purchased Spring season apparel from the brand, noting that Nordstrom is reallocating inventory into its physical stores.

News of the move first emerged Wednesday, as Bloomberg reported that Trump's brand had been removed from Nordstrom's master list of brands sold by the company and that the chain planned to phase out her products. On Twitter, Nordstrom began responding to people questioning why the brand had vanished.

The Seattle Times reports (https://goo.gl/lPk2F5 ) the Seattle-based department store chain said the decision was based on the sales performance of the first daughter's brand. While Nordstrom didn't address the reason directly, it indicated in a statement that it isn't selling well.

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In response, Alan Garten, the Trump Organization's chief legal officer, told ProPublica late in the day that Ivanka Trump has signed all necessary paperwork to resign from her companies and that the filings are in the process of being updated with various states or are being sent.

A Google shopping link does point to Ivanka Trump-branded items, but just four items, three pairs of shoes and a dress, remain on the link.

"The strong relationship between Nordstrom and the Ivanka Trump brand was instrumental in the evolution of the brand when it was one category and the brand has since expanded to multiple categories", the spokesperson said.

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