Patriots' Super Bowl Victory Bolsters Fox Heading Into Earnings Report
Feb 09 2017 by Joanne Wise
Lady Gaga's halftime performance drew 117.5 million viewers, making it the second-most-watched halftime show, behind Katy Perry's performance two years ago.
The Canadian Radio-television and Telecommunications Commission (CRTC) in January 2015 said it would ban USA signal substitution during the Super Bowl starting this year, a ruling that followed complaints from Canadian consumers over the blocking of popular US ads via a signal disruption that in some cases cut into the game.
An NFL executive VP last week told Postmedia the revised policy is "incredibly discriminatory", because the policy has been changed only for one event: The NFL's Super Bowl. That episode was also hurt due to a post-game Bon Jovi concert aired by ABC, which dragged its audience down to a 17.4 million viewer tally.
Last year's Super Bowl between the Denver Broncos and Carolina Panthers drew an average audience of 7.32 million on CTV.
Super Bowl ratings were down 39 per cent in Canada this year, a drop that national rights-holder Bell Media blamed on a CRTC decision mandating this year's game feed from Fox not be substituted with a Canadian signal.
Meanwhile, as much as sports fans appreciated the first-ever overtime Super Bowl, the extended length of the game depressed tune-in for the post-game premiere of 24: Legacy. The numbers make it the highest-rated scripted program of the season and Fox hopes even a sliver of that audience sticks around to watch Episode 2, which airs Monday night. He wrote in a note Tuesday that Murdoch's commentary around the $500 million "increases our confidence for robust [2017 year-over-year] growth at TV".
The NFL saw a ratings slide this season, but the Super Bowl still brought in a mountain of cash for TV.
On the one hand the 11 PM ET launching spin-off of 24 clocked in the most watched episode ever in the franchise's almost 16-year history with 17.6 million viewers. Super Bowl LI is the first Super Bowl in which Facebook has been included in the Nielsen Social Content Ratings. The overall audience figure of 111.3 million is an average of how many people were watching during a typical minute, taking into account the game's peaks and valleys.