Pepsi release statement on decision to pull controversial Kendall Jenner ad

Pepsi release statement on decision to pull controversial Kendall Jenner ad

Model and Kardashian clan member Kendall Jenner's turn as a Pepsi-wielding protester had some on social media decrying the imagery as appropriation of the Black Lives Matter movement. The protesters cheer after Jenner hands a can of Pepsi to a police officer, who takes a sip.

Much of the criticism launched at the almost three-minute-long spot accused Jenner and Pepsi of appropriating social justice movements like Black Lives Matter to sell ads, while many slammed it as an out-of-touch attempt at appealing to a more diverse audience.

In a tweet, Pepsi said they were "trying to project a global message of unity, peace and understanding" and further acknowledged they "missed the mark" with their ad. We did not intend to make light of any serious issue.

"We also apologize for putting Kendall Jenner in this position", PepsiCo Inc. said.

Hitting out at Jenner directly, one person commented: "Tbh i'm really disappointed with the kendall/pepsi advertisement. these various rights movements are NOT some kind of "cool trend".

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The ad was particularly derided for echoing Black Lives Matters protests, left-wing activists against President Trump and the iconic photo of Ieshia Evans standing off against officers in riot gear in Baton Rouge.

For anyone who hasn't been briefed on the ad or seen it for themselves, here's what went down.

Jenner has yet to respond to the backlash. The ad featured a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat.

As of 11:30 p.m. ET, the ad featuring Jenner had been viewed more than 280,000 times.