Few ads run on 'O'Reilly Factor' as boycott takes effect
Apr 09 2017 by Johnny Bowman
Cable television host Bill O'Reilly is now facing a string of issues after a report from the New York Times uncovered that he (with the help of Fox) paid over $13 million throughout the years just to settle sexual harassment allegations from at least five women. For the week of March 27, "The Rachel Maddow Show" was the number-one show in the demo among all cable news, averaging 624,000 viewers in the demo. TV ad buyer and DirectAvenue CEO Scott Kowalchek is the first TV ad executive to publicly call on the network to fire O'Reilly; he also urges other TV ad execs to take an ethical stand against unethical conduct by the conservative firebrand. Gomez would ultimately exit Fox News after signing a confidentiality agreement.
Folkenflik went on to talk about how it was 21st Century Fox'sRupert Murdoch's promise to overhaul the culture at Fox that allowed Roger Ailes to allegedly sexually harass women hasn't really come to fruition at all, as demonstrated by the "fresh attention" on O'Reilly from sources like the New York Times and others.
About 13 minutes and 35 seconds worth of commercials aired on last night's The O'Reilly Factor, compared to 18 minutes on Monday's show. Some fall under the "killing" series: Killing Reagan, Killing Jesus, etc. Others are advice-driven, like his newest, Old School: Life in the Sane Lane, which just debuted at number one on The New York Times bestseller list.
The amNewYork report also says the cable host found sympathy from U.S. President Donald Trump who believes that O'Reilly did nothing wrong and says that "he is a good person".
O'Reilly is not the first employee to be plagued with sexual harassment claims.
The advertising exodus from Bill O'Reilly's Fox News show is having an impact on the format of the program itself.
One early holdout, weight loss and diet company Jenny Craig, announced late Tuesday that it suspended its ad buys on O'Reilly's program, joining such major brands as Mercedes-Benz, Hyundai, Lexus, Allstate Insurance and Coldwell Banker that have moved their commercials out of the show.
"We value our partners and are working with them to address their current concerns about The O'Reilly Factor", said Paul Rittenberg, EVP of advertising sales at Fox News, in a statement. Undoubtedly, everyone's eyes are on Fox News lately.
But the ratings boon presents a quandary for those advertisers that have objected to O'Reilly's actions. "The Women's March group, for example, posted a message on Twitter, encouraging people to use the term "#DropOReilly" to telladvertisers to pull their ads from the program.