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Facebook Is Going All-In on Augmented Reality

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Mark Zuckerberg has revealed Facebook's new Camera Effects Platform to a developer event in California, created to give developers the power to build AR tools.

"I am confident now we are going to push this augmented-reality platform forward", Zuckerberg said, adding that the technology would eventually be incorporated into eyeglasses. Frames Studio allows developers to design frames for profile pictures or for use in the new Facebook camera.

Facebook has big augmented reality plans, and it wants to use its software to help developers create new AR experiences.

It comes after Snap, which calls itself a "camera company", announced it was adding its popular Snapchat Lenses feature, which superimposes 3-D effects over real-world photos, to the rear-facing camera option on your smartphone. He also said that Stories feature that was launched by Facebook last month would soon have thousands of augmented reality effects. He didn't give too many details but job titles for the Building 8 department of Facebook include Brain-Computer Interface Engineer and Neural Imaging Engineer.

Facebook CEO Mark Zuckerberg shared that vision for the company Tuesday during its annual developers conference, known as F8.

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The new app, Facebook Spaces, lets current Facebook users interact with each other in virtual reality environments, as long as they have an Oculus Rift virtual reality headset.

Spending time with friends and family creates many of our most meaningful memories, but it's impossible to always be physically near the people we care about. Exclaiming in excitement, he said - "Because the future is delicious", The camera feature will also boast object recognition that will suggest effects based on its object study.

At the F8 conference, Mark Zuckerberg also revealed the new Camera Effects platform.

"Think about how numerous things you use don't actually need to be physical", Mark Zuckerberg Told Recode where he also talked about his broader AR vision, which includes AR glasses.

Zuckerberg said Facebook has "a lot of work" to do.

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