Samsung steps up its HDR rivalry with Dolby through Amazon-backed HDR10+

Samsung and Amazon are pushing a new HDR10+ standard

Samsung said that all of its 2017 UHD and QLED (Quantum Dot LED) TVs will be HDR10+ compatible. The current HDR10 standard utilizes static metadata that remains fixed for the period of the video playback. Since this is an open standard that anyone can adopt, Samsung sees it as expanding dynamic metadata to low- and mid-priced 4K TVs.

Samsung is expected to provide a range of streaming services that are based upon the HDR10 Plus on the Amazon Prime Video app.

Samsung says that all of its 2017 UHD TVs support HDR10+.

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High dynamic range, or HDR, expands the range of contrast and color, making bright areas brighter and dark areas darker with increased color accuracy. As a result, image quality may not be optimal in some scenes. He adds that the company is excited about the idea of working alongside world-class industry partners such as Amazon Video. The tech giant stated that the new standard comes in to supplement HDR10 shortcomings in which some movie pats appear darker that the creator of the content anticipated.

The alliance between Amazon and Samsung in the use of HDR10 began in the year 2015 through providing TVs and Contents which had adopted the standards.

- Together with Samsung, we are excited to offer customers an enhanced viewing experience on a broad range of devices, said Greg Hart, Vice President of Amazon Video, worldwide. Samsung has also partnered with YouTube and other companies that can deliver HDR content and integrate it into its products. Samsung also partnered with MulticoreWare to complete the integration of HDR10+ support in the x265 High Efficiency Video Coding (HEVC), which is available for free under an open source license, and is used by many popular commercial encoding system providers including Telestream, Haivision, and Rohde and Schwarz.