#EndorseThis: Your Brain On Drugs Meets Our Failed War On Drugs


Rachael Leigh Cook in "This Is Your Brain on Drug Policy".

Today, Rachael Leigh Cook, her frying pan and eggs are back but this time in a new ad that slams the drug war and its racist enforcement.

"Ryan at Motiv came up with the original egg concept and after the Drug Policy Alliance signed on, we further developed the spot", said Howard Bowler, creative director, Green Point Creative.

The new anti-drug commercial features the actress holding a white egg that represents one of millions of Americans, who uses drugs and won't get arrested.

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A cartoon imagining then walks the viewer through the various stages of a brown egg's drug arrest: There's the sentencing, the jail time, the difficulty of landing a job with a felony conviction and so on. If you recall, this was the era of super predators: Nancy Reagan's Just Say No campaign and her husband Ronald's Anti-Drug Abuse Act of 1986. And minorities are being railroaded into this system at much higher rates than their white counterparts even though drug use between both groups is about the same. "It fuels mass incarceration, it targets people of color in greater numbers than their white counter parts".

"The goal of this PSA is to bring attention to the mission of the Drug Policy Alliance so that our legislators to take an honest look at our drug laws and how they are applied".

Newman also writes that he hopes "this ad is seen by as many people as the original and inspires folks to end this unwinnable war". It cripples communities, costs billions and it doesn't work.