IKEA's Apple-Powered Augmented Reality App Launches This Fall


The Swedish home goods behemoth was mentioned as a potential AR partner at Apple's Worldwide Developers Conference (WWDC) earlier this month, and Tim Cook himself name-dropped IKEA directly in a recent interview. "It's super interesting to us".

But for the lazy days when you'd rather stick to your own sofa, Ikea has a solution: an AR app that lets you visualise its furniture inside your own living room using your iPhone.

"We've talked to Ikea, and they have 3D images of their furniture line". As reported in 9to5Mac, Ikea's digital transformation manager Michael Valdsgaard told Digital.di that the company plans for all of its beds, chairs, cabinets etc to come in both physical and AR versions. As such, it is a very important time in the development of AR as a tool. The app will make it possible for customers to try furniture in their homes to see how it looks before actually buying it. The idea is that you'll be able to see an augmented reality layout of your home, to get a better sense of, say, what shade of leather chair looks good beside your enormous stuffed moose. At first, it may not be possible for customers to actually pay for the future inside the app, the spokesperson added, although that is the ultimate goal for it. Now, as per the company, Apple's AR platform will allow for a much greater quality and consistency. Still, Valdsgaard notes that Ikea is a furniture store first, and expects its retail locations to remain the major source of its sales.

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The app is scheduled for a launch this coming fall, with about 500-600 IKEA products being available at the start.

Speaking of which, it would appear that Apple is not exactly the first company to blend AR and furniture shopping, Tech Crunch reports.