Walmart says it has gotten to the bottom of gun sign

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Walmart immediately condemned the display, issued an apology and called it "truly very bad".

Images of a shocking and distasteful Walmart product display, which showcased firearms in the store's back-to-school section, have prompted the company to offer an apology to customers.

According to The New York Times, members of the company's social media team initially said on Twitter that the sign had been hung in a store in Evansville, Ind. and were happy to report it had been removed. But the Post later spoke with the woman behind the initial photograph, who confirmed to the publication that the picture was taken at the IN store.

It's back-to-school shopping time for a majority of the country, which means people around the US are streaming into places like Target and Meijer to scoop up their pens, pencils, notebooks, and Trapper Keepers.

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"We regret this situation and are looking into how it could have happened".

The photo has been making the rounds on social media, drawing comments of outrage and mentions of school shootings. "... People don't seem to honestly care". One person asked: "What are you suggesting?" The chain quickly determined the sign was in Evansville, Indiana-though there's a question about that now-and the sign apparently was quickly removed.

"Charles Crowson, a spokesman for Walmart, told the BBC: "What's seen in this photograph would never be acceptable in our stores".

The retailer also drew fire a year ago before September 11 when a store in Panama City Beach, Florida used Coca-Cola products to build two towers signifying the World Trade Center.