Pete Hines, the Vice President of PR and marketing at Bethesda has released an explanation on the marketing approach, saying they are "aware of current events in America" and how they can "relate to some of the themes" in Wolfenstein II. As of this writing, a post on the front page of Gamergate subreddit /r/KotakuInAction reads, "Wolfenstein 2 is supposed to be non-political but is blatantly likened to Donald Trump's campaign slogan, Twitter replies proceed to go on about the alt-right and modern Nazis". Many stated that killing Nazis had never been a controversial subject before the current political climate. If you love shooters, buy the game; if you love great design, buy the game; if you don't care for Nazis, buy the game.
Some fear this game will inspire further clashes between neo-Nazi groups and their opposition.
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He also added that some of the events in the game are directly connected to the current scenarios in the US.
Hines is right; They definitely shouldn't be anxious about being on the right side of history.
Interestingly enough, Bethesda has never had to explain why the entire Wolfenstein The New Order chapter is based around the Polish-American protaginist "B.J". This fictional setting of Nazi soldiers on the US streets is awfully familiar to real-life current events as of late.
Like all other previous installments, this upcoming version of "Wolfenstein" will also revolve around the life of a daring lone warrior who fights against the cruel Nazis in the US. "As we've said many times before, fighting Nazis has been the core of Wolfenstein games for decades, and it isn't really debatable that Nazis are, as Henry Jones Sr. said, 'the slime of humanity.' Certainly there's a risk of alienating some customers, but to be honest, people who are against freeing the world from the hate and murder of a Nazi regime probably aren't interested in playing Wolfenstein".
Some have written the game off as "Liberal propaganda", others simply see it as a continuation of Wolfenstein's storied history of allowing you to kill Nazis, defeat the occult, and overcome mechanized terrors.