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Dove under fire for 'racist' Facebook ad

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Much of the backlash remained even after the full version of the ad surfaced, showing the white woman further changing to an Asian woman, in the fashion of Michael Jackson's popular video for his song "Black or White".

"As a part of a campaign for Dove body wash, a 3-second video clip was posted to the US Facebook page".

"While I agree with Dove's response to unequivocally apologize for any offense caused, they could have also defended their creative vision, and their choice to include me, an unequivocally dark-skinned black woman, as a face of their campaign", she noted.

Ogunyemi added that having this opportunity given by this internationally-acclaimed brand "felt like the ideal moment for" her "to remind the world" that her race is attractive and "valued".

Ogunyemi touched on her background as a Nigerian woman who often felt the brunt of those backhanded "you're pretty for a dark-skinned girl" comments, so when she was offered the opportunity to be featured in an ad for a major skincare brand like Dove, she was super excited.

The ad sparked backlash on social media last week, with many noting the historical use of racist images in soap advertisements.

She says everyone involved in the ad understood its concept and aim - i.e. using difference to "highlight the fact that all skin deserves gentleness" - and she was proud of the final result, which appeared in two forms.

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But Ogunyemi said that she resents that people are portraying her as a victim, and that she wants to control her own narrative. "That is something that goes against everything I stand for".

That said, Ogunyemi said the experience with Dove team was positive. The screenshot was taken from a three-second ad that Dove debuted on Friday via Facebook.

According to her, the fuller commercial shown on TV in the U.S., consists of seven women of different races with all turning into each other and its aim was to show that all women, irrespective of their skin color, deserve a smooth skin. "I am not just some silent victim of a mistaken beauty campaign".

This model also said that she is aware of the society's perspective upon "dark-skinned people, especially women". For the most part, what went viral was her morphing into a white woman.

A "racist" advert by personal care and beauty company Dove on Sunday caused a storm on social media.

"There is a lack of trust here, and I feel the public was justified in their initial outrage", she concludes, acknowledging previous Dove ads have been criticised for similar reasons. The narrative has been written without giving consumers context on which to base an informed opinion.

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