Even Porsche Has a Car Subscription Service Now


Can't decide which Porsche you want to buy? Once approved, the German luxury and sports vehicle brand asks for a one-time $500 activation fee.

But being such a prestigious brand, it's not surprising that a Porsche is expensive. Even better news for those intrigued: there are no mileage caps, unlike some rival car-subscription services, which means a cross-country road trip via Porsche 911 is A-OK in Porsche's eyes. Cheapest is Porsche Passport Launch, which will cost $2,000 per month.

Passport kicks off in November. According to the same report, those who avail of the service will have "app-driven access" to a number of auto models, based on a schedule. "Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy", said Klaus Zellmer, head of Porsche North America, in a release. Porsche is the latest-and perhaps the greatest-to envision this alternative to traditional auto ownership, an on-demand, white glove vehicle service it calls Porsche Passport. Porsche calls tier one "Launch", which provides subscribers access to eight Porsche vehicles including the 718 Boxster and Cayman S, Macan S and Cayenne. "Clutch is proud to be the enabling technology behind the service". That's priced at $3,000 per month, and offers a full 22 models. This membership plan grants access to the Cayenne E-Hybrid, among 22 other Porsche models. Everything to do with the Porsches-insurance, maintenance, detailing, and registration-is included in the monthly fee. Porsche says both plans require a one-time $500 fee and all membership approvals are subject to background and credit checks.

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Actually using Porsche Passport will be done through the new app, available in Android and iOS versions.

Assuming you're approved on both, subscribers will be able to choose their preferred vehicle in the app, and set up their same-day or future scheduled deliveries. No worries about platform compatibility here, since these two operating systems are the most widely used on mobile devices, anyway.

Porsche is far from the first brand to jump into subscription services, but it may have one of the most inclusive ones in existence today.