Teens Get Their Own Amazon Accounts, With Parents' Approval

Teens Get Their Own Amazon Accounts, With Parents' Approval

With the new US-only feature, which is targeted for kids ages 13 to 17, a parent can add up to four teens to their Amazon Household account for free and set a payment method that a teen can't see, as well as shipping addresses.

Amazon is targeting a new segment of shoppers - teenagers.

Parents can set pre-approved spending limits for the kids on their account if they want to as well.

The idea here seems to be establishing an independent way for teenagers to begin taking over control of their own shopping, but not completely independently of their parents. "For teens who have a parent with a Prime membership, they can also access Prime benefits at no additional cost, including fast, free shipping, Prime Video and gaming benefits with Twitch Prime".

USA online privacy laws mandate that web companies require users to be at least 13 years old without explicit parental permission, but Amazon's terms of service are actually a little stricter, requiring anyone under 18 to get parental permission to use its services.

Afterwards, the teen will log into the Amazon App using their own username and password.

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"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way", Ellen Kinney, Director of Amazon Prime Student, said in a statement. Parents can either sign up their teen, or a teen can send an invitation to mom or dad via SMS or email.

Analysts say by essentially establishing an online allowance, Amazon has found a way to lure in the next generation of consumers.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

For the time being, however, the feature is more about letting teens shop a bit more independently.

Teens will be given access to their parents' Prime benefits at no cost.