Target's online sales rose 32 percent last quarter, well behind the 60 percent jump seen by Wal-Mart, which joined Google's online mall last month.
After testing out Google's delivery service in New York City and California, the big-box retailer on Thursday said it's now expanded nationwide on the Google Express website and app and on the Google Home smart speaker via voice shopping. With the newly formed partnership, Target is providing 2-day delivery on orders with free shipping on orders above $35.
For many, the experience of shopping at Target is nearly a religious experience.
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"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google".
This partnership will now enable the U.S. residents to order from Target via Google Express, and therefore Google Assistant and Google Home too. It's worth looking forward to, as it means you'll be able to take advantage of Target REDcard perks like 5% off all orders, free shipping, and, eventually, an option to pick up items you ordered through Google Assistant at a physical Target store within two hours of ordering. Customers also will have the option to link their Target.com accounts to Google Express, enabling more personalized recommendations and rapid re-order capabilities.
Through the partnership, Target and Google teams will collaborate on creating innovative digital experiences using voice and other cutting-edge technologies to elevate Target's strength in style categories such as home, apparel and beauty. You'll be instantly connected to over 50 Google Express retailers-so if you're on the go and remember you need a birthday gift for the weekend, you can just say "Ok Google, buy a kids bomber jacket from Target".