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Samsung appoints new executive for Bixby development

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Samsung has yet to confirm if the new version of Bixby will be unveiled next week. Rhee In-jong, Samsung Mobile's Chief Technology Officer, who headed Bixby both in Korean and English versions, will now be in charge of smartphone development excluding Bixby, the Korean Herald reports. However, the tech company will replace the head of the Bixby department and might roll out the digital assistant's new version next week. The move is meant to enhance the performance of the virtual assistant, which has received a lackluster response so far.

Before joining the group, Chung led a mobile platform and solution lab at Samsung Research America located in Silicon Valley from 2015.

Comparing to other existing virtual assistants such as Google Assistant and Siri, Bixby is not really performing up to par with its rivals. It's no surprise that Samsung is working to improve Bixby to help attract users and better compete against other assistants, and support for more third-party services sounds like a good addition. Samsung even launched an update that can disable and turn off the dedicated button of its digital assistant.

The Google Assistant has a swathe of machine learning tech and power behind it and is arguably the smartest smartphone-based virtual assistant available.

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Samsung is planning to integrate Bixby with third-party services and devices other than smartphones.

According to reports, the South Korean smartphone and electronics products manufacturer will unveil the new version of the Bixby digital assistant during the company's developer conference that will be held in San Francisco on October 18.

Samsung is also reportedly set to release a Bixby speaker.

When Bixby first arrived on the Galaxy S8 it was limited to use in South Korea and then the US; UK support finally arrived in August, but Bixby failed to win a huge amount of approval.

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