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You can now order food on Facebook... but why would you?

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Facebook now lets you order food without leaving Facebook

The company said in a blog post that it has also signed on food ordering services such as EatStreet, Delivery.com, DoorDash and Olo. But it's not at all what you might think; Facebook hasn't created its own answer to Seamless, which would be massive news for the restaurant industry.

Facebook is taking a cue from Amazon.com (AMZN), which recently announced a partnership with Olo, a provider of order and pay technology to thousands of USA locations. This provides the user with a one-stop shop to look at everything you can have delivered to your home, rather than having to visit individual apps and websites. From there, if a restaurant supports more than one of Facebook's ordering partners, you'll be able to choose between them. If the restaurant you want to order from offers takeout or delivery with multiple services, you can select which service you'd like to use.

The release cites Five Guys, Panera, Chipotle and Papa John's as a few of the chains that are participating in their program.

You can find the Order Food option by going to the Explore menu. So now you can apply for a job and then eat your feelings if you get rejected, all without ever leaving the cosy blue cocoon of the news feed.

It'll be available at launch in the USA only, and it's rolling out from today to Facebook's apps on iOS, Android and the desktop (Web).

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Facebook today formally announced its new feature that allows users to order food from local restaurants using its app.

As Facebook explains it, ordering food is a natural next-step for the company.

That "we've been working on this for a year" bit surprised me.

This is the latest feature rolled out by Facebook with the goal of keeping you on the site as long as possible.

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