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Amazon store to pop up in Rochester Hills Whole Foods

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Amazon will sell Echo, other electronic devices at Whole Foods stores

Amazon says it will sell its Echo speaker, Fire tablets and other devices at Whole Foods Market stores, turning more than 100 of the stores into sales outposts for Amazon's expanding line of electronics.

Devices such as the Amazon Echo, Fire TV, Kindle readers and Fire tablets will be available at over 100 Whole Foods stores across the country.

Amazon devices such as the Echo and Fire TV lines are already carried in more than 100 Whole Foods locations, and Amazon already has a number of pop-up stores in various malls and such across the US, so adding or migrating them to Whole Foods' locations isn't a huge shock.

Amazon has already started placing its tech products inside some Whole Foods grocery stores, but the Amazon-staffed pop-ups will make for a bigger presence in the grocery chain.

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Meanwhile The Wall Street Journal reported this week that Amazon has consolidated its physical retail and fast-delivery operations under a veteran lieutenant of Chief Executive Jeff Bezos, as it integrates its new Whole Foods Market unit with related businesses.

The announcement also revealed Whole Foods and Amazon will continue innovating to provide customers with a great shopping experience, in-store offerings, and lower prices.

"The goal", reported the WSJ is to "ease changes across those platforms as Amazon tries to reinvent the way consumers shop in stores".

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