Amazon, the e-commerce giant that's been known to sell just about anything, is said to be developing a new ad-supported streaming service that will accompany its current subscription video service, Amazon Prime Video. The new report doesn't contradict this. This would be a great way to get a better sense of how popular their shows can be, as well as likely offer another advertising channel for the service to promote the paid version of Prime, something that Jeff Bezos has suggested he wants to be a no-brainer for every person.
The service would differ from the Prime Video we know today in that it'll primarily focus on back catalogs from TV and movie studios.
While ad-supported streaming sounds an bad lot like regular television watched on a website or app rather than via a cable box, Amazon is experimenting with different payment systems to woo potential advertisers. Now according to AdAge this free service is close to becoming a reality.
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A free streaming serve would undoubtedly appeal to people who complain about having to pay a monthly fee for services like Netflix, Hulu, and HBO Now. Even so, an ad-driven service would probably have a huge audience and spur further cord-cutting.
The streaming service is a benefit for Amazon Prime subscribers, who now pay $99 a year for their membership. The idea of using ads during streaming content would be very similar to how, well, using ads during mainstream broadcast television works-but considering Amazon's got so much data on its customers, it may be able to target these ads much more hyper-specifically than a terrestrial television network is able to. While Netflix continues to be my first stop for something to watch on a lazy evening, Amazon tends to fill in a lot of gaps.
Amazon.com, Inc. (NASDAQ:AMZN) requires a Prime membership for users to stream its treasure trove of movies, TV shows, and original series via Amazon Prime Video.