Facebook Stories Replacing Messenger Day with Coordinated Cross-Posting


Last year, Facebook introduced a Snapchat-like Stories feature to its Instagram app. The company now has a Snapchat Stories clone for WhatsApp, Messenger, and its core social network. How many people are now using Facebook Stories and the cross-posting feature isn't clear; it is clear, though, that many Facebook users aren't interested in Stories given how infrequently they show up (brands aside).

Connor Hayes-Product Manager-Facebook, while talking to the representatives of TechCrunch informed that the stories are being consolidated to make it much simpler for people to share stories across various applications. Someone in the company must have realized that, because it's making things just a bit less puzzling by merging Facebook Stories and Messenger Day. For months, the features were completely separated from each other which was an interesting move from Facebook, to begin with. This means that you can still post 24-hour disappearing stories on your Facebook Messenger, however, it will be synced with Facebook Stories. Per the platform, "You control who you share your Stories with".

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By combining the features, Facebook is likely hoping to entice more people to use the ephemeral offering. Facebook then chose to launch a similar feature to its main app called Facebook Stories, then to WhatsApp called Status, as well as on its Messenger app called Messenger Day. If you upload them in one app, they are visible in the other app. People will see stories on their Event and Group pages, as well as atop their News Feed.

In order to get a better sense of these changes, I spoke with Facebook Project Manager Connor Hayes and Messenger Project Manager Paulina Bozek, who walked me through what we can all expect when the new experience rolls out on November 13. This feature would allow people to jointly contribute to one single story for any event, under the supervision of the event's admin. While users of Facebook's low-data-usage version can view stories, they cannot contribute at present.