Over recent years Nintendo's been making a major effort to expand its commercial efforts - there's been merchandise and various tie-ins, most notably plans for a Universal Studios Japan attraction.
The animated Super Mario Bros. film is now in "early development", which doesn't mean much.
Mario was famously brought to the big screen in 1993's live-action adaptation, which starred Bob Hoskins as the portly plumber and John Leguizamo as his brother Luigi. The Journal previously reported that a live-action Legend of Zelda series was being developed by Nintendo for Netflix.
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Since then, the trio is being required by local police to stay at the Hangzhou hotel until the legal process is complete. Alford rejoined the rest of UCLA's team in Shanghai on Wednesday morning after the players were released.
Let's face it, Illumination are one of the best animation houses out there at the moment, so they're more than ideal to bring a new Super Mario Brothers movie to the screen.
Illumination's Mac Guff studio in Paris who has been responsible for the Despicable Me series of films has commenced development on the film with the release date unconfirmed. Is Illumination the right company to make this film, and is it a good idea that Nintendo - a video game company - have too much creative oversight for their film?
There's nothing further to report at this time, but we'll keep you informed as updates roll in.