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Amazon Marketplace Has Finally Launched In Australia

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United States internet giant Amazon launched in Australia on Tuesday with retailers scrambling to cut costs and boost their online offerings as they brace for an expected shake-up of the sector.

The giant e-tailer is promising one-day deliveries in most capital cities and 30% discounts on big-brand toys and clothing.

All the orders will be fulfilled from Amazon's fulfillment centre in Dandenong Victoria. Some Kiwi players, like Trade Me, say Amazon's high-volume model might not suit our smaller market. Some of the deals and bargains available on Australian website at launch included a Nintendo switch console for $399 and the PlayStation 4 video game Federation Internationale de Football Association 18 for $40.But the user has made some complains that prices offered on Amazon's website are no cheaper than existing Australian department stores and some deals were more expensive.

Harvey Norman founder Gerry Harvey said his retail chain would seek to match prices with Amazon Australia if it provided consistently lower price tags on some good, but not if it merely offered "bait advertising and predatory pricing" on selected items.

Jeff Bezos' billion-dollar Amazon marketplace has finally made its way to Australia, officially launching Amazon.com.au on Tuesday morning.

United States ecommerce giant Amazon launched in Australia overnight with its first party retail and marketplace offer.

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"I've seen them rest on their laurels and continue to make fairly significant margins in the retail space and be comfortable to do that, and not really expect this was going to happen", he said.

Australian Competition and Consumer Commission (ACCC) Chair Rod Sims last week offered his support for the online retail giant coming to Australia, noting that the launch would be good for consumers.

Australian customers can now also access Prime Video and Twitch Prime, for an introductory price of US$2.99 ($4.00) per month.

Amazon announced on Thursday that it will be bringing Alexa and Echo to Australia and New Zealand in early 2018, as well as allowing developers to "build voice experiences" with the Alexa Skills Kit and Alexa Voice Service for customers in both countries.

Crucially, Amazon's "Prime" service, which in the United States gives shoppers ultra quick, free delivery via its futuristic nationwide network of warehouses and delivery methods, will not at first be available in Australia.

The Canon EOS 5D Mk IV digital SLR camera with 24-105mm lens sold for $7399 on Amazon, but was on sale for $5600 at Ted's Cameras, with an additional $200 cash back offer available.

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