Instagram now lets brands feature Stories Highlights on their profile pages

Instagram will now create a private archive for all of your stories

To create a highlight, tap the "New" circle at the far left. Once you select a story, you can re-share it to other parts of Instagram - as a post to your profile, say, or as a direct message. Users will also be able to pin "Stories" content to the top of their profiles for an extended period of time, through a new feature called Stories Highlights. But the archive differs from Snap's version in one key respect: Instagram will let you post old stories to your profile in a feature the company is calling Highlights. It will reside just underneath an Instagram user's profile bio and it will allow for users to add several different Stories into one highlight. Starting today, any Stories that expire will now be automatically stored in the user's archive for later viewing.

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For example, if you want to share a series of Stories from a recent vacation, you would save them to your profile under the name "Sea Trip" or the like. Though the company (which could go months on end without significant app updates prior to Stories) has been spinning out new features for more than a year now, updates have barely touched profiles. This makes it easy for you to revisit your favorite moments later on or bring them back to life in a highlight. Once you're done, your highlight will appear as a circle on your profile that plays as a stand-alone story when someone taps it. Highlights stay on your profile until you remove them, and you can have as many highlights as you'd like. But there are more substantial changes than that too, and the features together offer major changes to the way that the recently introduced stories feature works. The first story from each day will show a date indicator to help you navigate your archive as you scroll. To create one, open up a story in the archive and tap the ellipsis (.) button to get started. You can add them to your main feed, for instance, or use them to add to the highlights section of your profile - alternatively, you can turn off the archive feature entirely.