Retail Chain Target Opens Mobile Wallet for Apple, Android

Target Launches Wallet in the Target App: a Faster, Easier Way to Pay and Save - Target Corporate

Last year, Target confirmed it would launch its own mobile payment solution in 2017. The timing of the launch, in the middle of the holiday season, couldn't be better - well, unless you're already done with your gift shopping. Wallet is now restricted to Target's REDcard credit card and debit card. "Guests are going to love the convenience of having payment, Cartwheel [a coupon clipping service] offers, Weekly Ad coupons and GiftCards all in one place with Wallet".

Retailers such as Walmart, CVS and Starbucks launched their mobile wallet entries well before Target did, but the retailer is making similar arguments to try and woo shoppers to pay via mobile: Enjoy quicker checkout than paying via other methods, and combine mobile pay capabilities with rewards and deal offers.

Target announced a number of new mobile app features back in September, and said this one was on the way. At Target (as with Walmart), this is essentially the only way you can do this as the retailer doesn't accept Apple Pay or Android Pay.

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Where Wallet does have a leg-up on Apple Pay is its integration with Cartwheel.

You can find out more details about the Target app and also the new Wallet feature over at Target at the link below. However, Walmart allows customers to make payments on Apple and Android devices with nearly all major credit, debit, and pre-paid cards or Walmart gift cards. While this is promised to greatly speed up the payment process, it does put the burned on the customer to have yet another mobile payment system to mind. "NFC simply pops up and works if the phone is near a terminal".

As the name implies, Wallet lets you visit Target stores and check out with the Target app. Wallet also lets you use your Cartwheel digital coupons and discounts, but that's not new - the Target app has allowed you to do that for a while.