Disney Will Reportedly Stop Playing 20-Minute "Frozen" Short Before "Coco"
Дек 06 2017 by Francis Osborne
Many who went to the theaters to watch Coco were confused if they were at the right screening. Disney, apparently, has figured that out, and reportedly chose to cancel the run of the Frozen short that has been playing before Coco since the newest Pixar movie made its Thanksgiving week debut.
FYI, we still love you, Olaf.
Olaf's Frozen Adventure, which clocks in at about 22 minutes long, was initially slated as an ABC special, but when those plans didn't work out, Disney chose to pop the "short" in after the trailers that run before Coco. Also, the short itself is hardly getting rave reviews.
Er, you can still see Olaf's Frozen Adventure in United Kingdom cinemas though, if you want.
The 21 minute Disney short - along with the trailers - delayed Coco by at least 40 minutes. It was originally meant to be an ABC TV special, before the decision was made to release it alongside Coco. According to the Los Angeles Times, Lava, the short which dropped before Inside Out lasted seven minutes, Geri's Game (which dropped before A Bug's Life) is four and half minutes long while Day and Night (which was shown beforeToy Story 3) was nearly six minutes. It has already become the highest grossing movie in Mexico's history. "Coco", which takes Miguel into the magical Land of the Dead, where trickster Hector (Gael Garcia Bernal) helps him unravel a deep family secret, received a rare A+ rating from audiences surveyed by CinemaScore. Disney's short movie, which was originally supposed to premiere on ABC during Christmas, was moved to the theaters as a holiday special.
Many blamed Disney's lack of confidence in a movie that stars all-brown Mexican characters as the reason for the Frozen short to be included before Coco.
According to real-time data from Maoyan.com, China's largest online movie ticket website, the musical fantasy film broke through the 500-million-yuan (US$75.5m) intake barrier on Monday morning.
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