Google pulls YouTube off Amazon devices again over Nest carriage

YouTube is cutting access to Amazon FireTV on January 1

Two weeks ago, Amazon got YouTube back on the Echo Show by simply directing users to the web version, a workaround that left a lot to be desired.

The product war between Amazon and Google reached a new level today.

Engadget reports that Amazon has opted to run "a hacked version" of YouTube on the Echo Show and Fire TV - thus cutting out certain features and impacting Google's ability to collect ad revenues - rather than working with the search giant to build compatible versions of the app. YouTube will cease to exist on the Echo Show today, and will be yanked from Fire TV on January 1. "We are no longer supporting YouTube on Echo Show and FireTV".

In a bold strike against Amazon, Google earlier today pulled support for its YouTube app from both the Amazon Echo Show and the Fire TV. Since that hasn't happened and Amazon refuses to not only not sell Chromecast, Google Home, and some Nest products, they don't seem interested in adding Google Cast to Prime Video either, time is up. The Apple TV, as a prime example, is not available via Amazon.

Fire TV owners, I hope you don't enjoy watching much YouTube, because the app is about to disappear from your device.

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This drastic measure comes a few months after Google blocked YouTube access for Amazon's Echo Show device.

Google is preventing its YouTube video service from working on Amazon's line of hardware products, raising the stakes in a rivalry between two tech giants as their businesses increasingly overlap. Neither can its Chromecast video streaming device. In a statement to Variety, a Google spokesperson lashed out at Amazon for, among other things, not selling Google products.

Amazon and Google are duking it out in many areas, most notably the smart speaker market.

Removing YouTube from the Echo Show likely makes it a less desirable product.

If the fight between Amazon and Google is not resolved, it raises the prospect consumers will be forced into purchasing a growing number of competing devices to access online services they could once access through one device.