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Direct Is A New Standalone Messaging App From Instagram

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Instagram is reportedly separating Direct messages into its own separate, Snapchat-like app

Direct is now available for download as part of a test for Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, and the reason for this move is to get more people using Instagram's direct messaging service while letting the core Instagram app be a place to share your photos and videos with the entire world. Along with your regular feed, there's the Instagram Explore Tab for finding photos the app thinks you're interested in, a Stories feature taken straight from Snapchat, live streaming, and the ability to send direct messages to other users. Instagram's parent company Facebook was able to turn the corner and make Messenger a viable app that people (perhaps reluctantly) use alongside the main Facebook app.

According to The Verge, the reason for making this application is that Instagram believes that messaging is something that needs a separate platform to shine, its charm diminishes when attached to something else. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app".

Direct is launching today in six countries - Chile, Israel, Italy, Portugal, Turkey and Uruguay - on Android and iOS. When installed, the inbox from the core Instagram app disappears and is replaced by the new standalone app.

Instagram has not announced how long the tests will last and when it expects Direct to be rolled out to the rest of the world.

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Instagram is spinning out its Direct messaging feature into its own separate app, The Verge first reported.

The Direct app's inbox can be accessed by swiping to the right, while the profile section can be accessed by swiping to the left. Instagram has no timeline to launch it globally, but it'll probably happen eventually.

By creating the standalone Direct app, Instagram is doing the same thing that Facebook did with Messenger. Now, it has grown to 1.3 billion users, as pointed out by Business Insider.

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