It seems Logan Paul's break from YouTube may be shorter than expected.
The "suicide forest" video, now deleted from YouTube, can currently be found on other sites and is reportedly being viewed by millions of people.
The video network released a series of tweets explaining why they took so long and the consequences coming for the digital creator.
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In Tuesday's statement, the company acknowledged that "many of you have been frustrated with our lack of communication recently". The video's thumbnail image - the still image that shows up on YouTube's trending pages and search results as a preview for the video - showed a partially blurred dead body hanging from a tree in the background; in the foreground was the YouTube superstar's anxious face. "The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences", the account added. "We'll have more to share soon on steps we're taking to ensure a video like this is never circulated again".
Despite Youtube's strict policy pertaining to video content, the video was uploaded and remained online for a few hours before a string of negative comments forced it to be taken down.
The buzz surrounding Paul's video put new emphasis on the brand-safety concerns the Google-owned video site has faced over the a year ago.
In Paul's controversial video, which has since been removed from his YouTube channel, he discovers a corpse during a trip to Aokigahara, which is colloquially referred to as the "suicide forest". We expect more of the creators who build their community on YouTube, as we're sure you do too.
The statement hinted at potential changes to YouTube's policies and algorithms.
Paul, known for his light-hearted and unfiltered touch, faced massive backlash for the video. Then, rather than turning off the cameras, the group continued to film and upload the video which not only contained blurred out shots of the deceased but also very obscene language from Paul.