Mercedes-Benz is India's largest-selling luxury auto brand in 2017
Jan 10 2018 by Joanne Wise
The carmaker registered double-digit growth in both sedan and SUV segments. And more than 40 years on, it remains one of Mercedes-Benz's best-selling trucks despite presenting itself as basically the same big, boxy four-wheeler for more than 40 years - save for some incremental refinements along the way. The performance and sports-car brand, Mercedes-AMG achieved double-digit growth in 2017, reiterating Mercedes-Benz's strong dominance in the performance vehicle segment.
While launching its AMG CLA 45 and GLA 45 with prices starting at Rs 75.2 lakh recently, managing director and CEO Roland Folger said, "The performance auto segment in India is fast evolving and hence product innovation becomes crucial to outpace the industry growth".
The brand beat out BMW, which came in second, with Lexus taking third place.
Mercedes-Benz held on to the No. 1 spot as the best-selling luxury automaker in the USA, according to 2017 auto sales data released this week. Besides, it will introduce new products, many of which are without a predecessor in India along with a range of new products from AMG portfolio. The second half of 2017 also saw an acceleration in sales with the launch of the all-new BMW 5 Series.
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European sales rose 6.4% year over year to 955,301 units as the company sold more than 300,000 vehicles in Germany (up 3.5% compared with 2017).
Vikram Pawah, BMW Group India president, said, "2017 was a challenging year for the automotive industry in India that adversely affected stability and impacted consumer confidence due to several policy fluctuations. With 7,876 deliveries to customers in 2017, we have increased our sales by 2 per cent while earning a profitable growth for our dealer partners", said Rahil Ansari, Head, Audi India. While the company hasn't provided the model-wise break of its sales figures, JLR claims that the Discovery Sport and Range Rover Evoque were the most popular among customers.
China was once again the company's biggest sales market, not only in the Asia-Pacific region, but also worldwide: 587,868 Mercedes-Benz automobiles were handed over to customers there previous year.