Cindy Crawford recreates iconic Super Bowl ad 26 years later
Jan 13 2018 by Francis Osborne
The campaign kicks off in February with the debut of an in-game advertisement during Super Bowl LII and the PepsiSuper Bowl LII Halftime Show, as well as a Pepsi Generations Live pop-up that will be at cultural moments across the USA throughout the year, starting with the Super Bowl in Minneapolis.
The 51-year-old supermodel, who starred in an iconic ad for the brand during Super Bowl XXVI in 1992, will appear with Presley in a new spot for Super Bowl LII. "This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever", she said, "and every January I revisit my original Pepsi spot that I just love because the music was ideal, and the little boys were flawless and it was just one of those commercials that everyone loved and it made people happy".
"I was saying to Kaia, "Presley and I are doing this commercial" and she was like, 'Wait, Presley and you?" The ad will feature "celebrities of Pepsi's past and present" and include a new take on Crawford's 1992 Super Bowl Pepsi ad, PepsiCo said.
"I don't know if the shorts would still fit but this time we didn't want to bring them back because the commercial is about passing onto the next generation, it was a nod to the old commercial without wearing the exact same outfit", Crawford told People.
"This spot is a reminder of how much fun Pepsi has created for every generation", Crawford continued. It's surprising to remember that Cindy's iconic commercial was part of the company announcing a new can design. In an effort to distance itself from 2017, it looks like Pepsi has traveled very far back in time, indeed.
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At the game on February 4, Justin Timberlake will headline the PepsiSuper Bowl LII Halftime Show. "See you Super Bowl Sunday, Cindy". New Pepsi Stuff prizes will be released throughout the year.
The brand is also returning to its Pepsi Stuff loyalty program first released in 1996. The campaign, according to a release, is a "celebration of the brand's rich history in pop culture for 120 years". The events will guide fans through the evolution of how Pepsi's history has connected with people over generations.
PepsiCo (NASDAQ: PEP) products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world.
Crawford plans to attend the Super Bowl in Minneapolis, where her father lives.