Virtual aide market a 'wildfire' at CES 2018

The news and highlights to expect from CES 2018

Peterbilt Motors Company packed up Model 579, flush with autonomous technologies, and headed west to the 2018 Consumer Electronics Show (CES) in LAS VEGAS, the largest electronics show in North America and the launch pad for new technology products.

Ives expects "a big push" from the California search giant at the trade show, he said in a research note.

CES is historically home to technology advancements and prototypes from the likes of Google, Samsung and Silicon Valley start ups, however this year commercial road transport solutions aim to steal the show.

"Technology is reshaping the commercial vehicle industry, and we have to be sure Peterbilt is on the front line of those developments", said Kyle Quinn, general manager, Peterbilt Motors Company.

But smart home speakers and the AI assistants that power them have been predicted to be the most widely discussed technology at the event, according to analysts, with Amazon and Google set to lead the way.

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But Amazon is leading the race to make software that can control other machines.

"After coming to CES for so many years with all of the power draw that this show puts on, I was surprised that happened because it's never happened before to my knowledge", says Tim Alessi, head of home entertainment product marketing for LG Electronics USA. At the same time, Amazon offered a set of tools created to help other companies build Alexa into their own devices. Analysts with RBC Capital Markets estimated that Amazon sold 33 million Echo devices in 2017, up from 4 million the prior year.

The very first Consumer Electronics Show was held in NY in 1967, where exhibitors showed off pocket radios and TV sets across a scattering of the city's hotels.The 1970 show saw Sony debut the videocassette recorder a year before it went on sale, and in 1978 the exhibition moved to Las Vegas. Other new dedicated areas are focused on smart cities, high-tech retail, and sports technology.

The Alexa-enabled mirror, the Kohler Konnect-Verdera Voice Lighted Mirror, will be available for purchase in March. There are also those who eschew the use of always-on voice assistants over privacy concerns.

Alexa is also making its way deeper into the realm of Microsoft's Cortana.

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