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Apple to Launch New Entry-Level MacBook Soon

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Apple to Launch New Entry-Level MacBook Soon

The new MacBook design will be based around a 13.3-inch display panel, made by LG, with the same resolution as the 13.3-inch MacBook Pro at 2,560 x 1,600 pixels.

The 13-inch MacBook Pro and 12-inch MacBook both now start at $1,299, and Apple could really use a more affordable option in it lineup. These start at a much more entry-level price of £949 ($999) compared to the Pro's £1,249 ($1,299).

The report explicitly refers to the product as a 13-inch MacBook, not MacBook Air. The MacBook, meanwhile, has a 12-inch display with 2304 x 1440 resolution.

A report by Digitimes reveals that Apple is indeed looking to bring back the "affordable" MacBook after having focused on its premium MacBook Pro variants for the past couple of years.

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Digitimes is reporting that Apple will release a brand new "entry-level" 13-inch Retina MacBook in June, with a lower cost than the current 12-inch MacBook.

Digitimes claims that Apple was originally going to use a Chinese manufacturer to make displays for this new cheaper MacBook, but has ultimately chose to use LG Display due to quality issues from earlier test production. Said panel, by the way, should come from LG Display, even though Apple may have initially struck a supply deal with an unspecified "China-based maker".

DigiTimes Research senior analyst Jim Hsiao expects shipments of the new MacBook to only reach about two thirds of Apple's expectations in 2018. At the same time, we will also be graced with a MacBook Air refresh, but this entry-level notebook may surprise us in the specifications department. The tablet will go on sale in the second quarter of 2018, while new iPad Pro models are due in the second half of the year.

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