Could Google have a rebrand in store for Android Wear?
Mar 12 2018 by Michele Stevens
Android Wear fans may be disappointed to learn the company is planning to rebrand its wearable platform in the coming months, but it's not necessarily a sign the company is giving up on smartwatches. The screenshot shows Google Play Services' Nearby feature that pops up when it detects a new Android Wear watch can be paired, but as you can see from the image below, it references Wear OS and shows a new colorful logo that sort of mimics the Google Assistant's branding. It shows a new "W" logo featuring Google's blue, yellow, green, and red color scheme, along with the name "Wear OS". This might not mean that they will change the name, but if they do it would probably be during the Google I/O conference in May.
The most recent update to Android Wear in December 2017 brought a "Touch Lock" function for locking the screen to prevent random taps when using devices underwater, as well as improved power efficiency and compatibility with new languages. You're conditioned to look for iOS, so it's not initially 100% clear that Android Wear will work with your phone and may put you off looking at Google's smartwatches right away. The name is called "Wear OS" and hints at a re-branding of Google's smartwatch OS.
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