Fitbit is launching a fitness tracker for kids

Fitbit Versa

The Fitbit Versa is the fitness tracking brand's most recent attempt at a "smartwatch for all", with a modern design and affordable price tag, as well as a few new software tricks created to tempt users away from the Apple Watch. The watch features a "squircle" display, basically a square rounded at the edges. The Versa will be available in April.

In addition to that limitation on iPhone users, the Versa and the revamped Fitbit software won't fix all of the problems that held the Ionic back. The Fitbit Ace is basically an adapted version of the Fitbit Alta, with a smaller, adjustable band to fit tinier wrists and a revised software to remove data that may not be as relevant to younger users, such as calories burned.

Priced at $199.95 in band/case combinations of black and black, gray and silver, as well as peach and rose gold, the swim-proof "health and fitness watch" can also be pre-ordered starting today in "Special Editions" pairing a charcoal woven strap with a graphite aluminum body, or a lavender woven/rose gold aluminum flavor.

As mentioned, Fitbit wants the Versa to appeal to a wider audience, and part of that audience is female.

Battery life has always been one of Fitbit's strong points; it was one of the better features of the Fitbit Ionic.

The only questionable decision here is the fact that contactless payments are only available on one model in the US, and you'll have to pay extra for it. Fitbit Pay is only available on the Special Edition Versa, which costs $30 more than the standard model without Fitbit Pay.

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Fitbit isn't known for its fashion sense, despite past efforts to slim down its fitness trackers and introduce more high-end band materials. It will be available in two different colors, electric blue and power purple. It automatically tracks steps, active minutes, and sleep, has an estimated five-day battery life, and is safe to wear in the shower.

The device will cost $100 and will connect to family accounts where parents can monitor the activity level of their child. This will include parental view settings, so you can control who friends your children. The Ace is also available to pre-order right now, but won't be on your kid's wrist until May at the earliest. The Ionic was a good, but weird foray into the smartwatch world for Fitbit, and the Versa seems like a huge step in the right direction. That's why Fitbit is rolling out female health-tracking features. US users can also listen to Pandora.

It runs Fitbit OS, which is limited in scope but comes with a variety of apps through the Fitbit App Gallery.

With childhood obesity and diabetes rates continuing to rise, Fitbit clearly believes it has a responsibility to help more than just parents get in shape.

The Versa is powered by Fitbit OS 2.0, which provides a new and personalized dashboard for daily and weekly health and fitness stats, historical activity, heart rate, and exercise summaries, action-oriented motivational messages, tips and tricks, and daily guidance.