02:33Cover Your Tracks: Apple Internal Memo About Leaks Gets Leaked

Do teens really adore the iPhone? Or do they have old ones handed down?                  Josh Miller  CNET

Ironically, Bloomberg sourced this news from a "leaked Apple memo" which was posted on Apple's internal blog.

Internal leaking seems to be such a problem for Apple that the corporation "caught 29 leakers" and had 12 of them arrested in 2017, according to a leaked memo obtained by Bloomberg.

The situation is so serious that Apple has been forced to contract employees of other companies to meet all the demands of the customers who are unhappy with their iPhones performance.

Apple warned its employees that leaking details about the latest iPhone could land them in jail.

"The impact of a leak goes beyond the people who work on a particular project - it's felt throughout the company", the memo states. But the company has strategized well to persuade Apple loyals to pay more for newer products while appealing first-time customers with lower-priced models. Other Silicon Valley companies target leakers, and past year Apple gathered employees to warn about leaks-which was privately recorded and leaked to the media, notes TechCrunch.

Recent reports suggest that Apple might be getting ready to launch the gold iPhone X to revive flagging sales.

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According to a new investor note from UBS analysts Steven Milunovich and Benjamin Wilson, Apple won't just stick to the $1,000 price range but it will also breach the current price range for its upcoming iPhone X this year, Business Insider reported.

It makes sense why a company such as Apple wants to keep its product details private until they are primed for release to the public.

Apple added leaks from supplier factories to its listed "risk factors" in a SEC filing in the past year.

Apple said, though not in as many words, that if found guilty the leakers would face hell.

Leaking Apple's work undermines everyone at Apple and the years they've invested in creating Apple products. 12 of them were arrested. Those 29 people included employees, contractors, and supply chain partners. "The potential criminal consequences of leaking are real", says Tom Moyer of Global Security, "and that can become part of your personal and professional identity forever". Ironically, this confidential internal memo leaked.