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YouTube Adds Artist, Songwriter Credits To 500M Videos

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YouTube Adding Songwriter, Label, And Publisher Credits To All Official And User-Generated Music Videos

It will provide credits for the artist, songwriter, label and publisher on all music videos as well as fan-uploaded content that contains recorded music.

The new feature will also include a link to official artist channels where available, and official music videos.

This addition comes as YouTube preps a new music subscription service, along with other changes created to make it a more music and artist friendly platform.

YouTube has announced "Music in this video", a new menu that shows song credits on videos with music.

YouTube's charm offensive with the music community cranks up a gear with the streaming giant's announcement overnight it will recognise the creators of the music on its platform. It has been a longstanding issue that platforms like YouTube and Spotify have had to deal with.

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"Music in this video" strives to provide greater recognition and exposure to the people who contribute to the creative process. YouTube says its new feature is made possible by its digital fingerprinting Content ID system, which logs copyright owners' information in a database to identify and manage content on the platform.

YouTube now automatically credits artists and record labels of music used in videos.

Robert Ashcroft, CEO of the performing rights society PRS, said, "Unlike with CDs, and LPs before that, songwriters are not generally credited for their work on digital services and platforms; I welcome the steps that YouTube is taking to right this wrong and look forward to supporting their efforts on behalf of all our members".

"Songwriters are essential to the success of the music industry, but too often their critical role gets overlooked", said Bandier in a statement. "There is so much more we can do to establish a better situation for music creators and this is great step forward", of the initiative moving forward. This makes YouTube the first-ever site to have credits listed under fan videos.

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