IHOP changing name to IHOB

Social media users noticed IHOP’s new logo looks very similar to o.b. tampons’ and the feminine product maker is flattered

As for what the "b" will stand for or whether the change will be permanent, the company said the mystery will be fully revealed on Monday morning.

"For 60 pancakin' years, we've been IHOP", the initial tweet reads. What does the "b" stand for?

Earlier this week pancake lovers got served a piping hot pile of confusion when iconic breakfast chain IHOP announced it would be changing its name after 60 years of being known as the acronym for International House of Pancakes.

Though the pancake house has yet to offer an explanation for the sudden upcoming name change, it seems to be the real deal. Now, we're flippin' our name to IHOb.

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The company has also held polls that allow people to guess what the "b" stands for and choices include biscuits, bacon, butternut squash and barnacles, with bacon now leading. Its curious customers would have to wait until June 11 to find out. IHOP will release more on Monday.

It is unclear whether the name change would be permanent but IHOP rep Stephanie Peterson confirmed to Fox News that it is taking place.

"Did an Arab person take over IHOP?" asked Fatima Syed, a reporter on the Toronto Star newspaper.

But as IHOP/IHOb continued tweeting about its unexplained name change, things "kept getting weirder", as one Arabic speaker said. And yes, this entire thing could very well just be a publicity/bublicity stunt by the breakfast chain, which has 1,671 locations in the U.S.