Burger King has changed it's name to Pancake King after IHOP reveals it's now IHOB. You could even say the competition is hobbing mad.
And changed its Twitter name to the same.
While IHOb is hoping the new burgers will give a boost to sales, initial social media response has showed some backlash. "But we want to convey that we are taking our burgers as seriously as our pancakes".
Wendy's wasn't done after that. "Like that, but our cheeseburgers are still better".
The tweet unveiling the burger plan met with a number of incredulous and joking responses, as well as some constructive criticism.
IHOP has temporarily changed its Twitter handle to "IHOb".
The popular breakfast chain made the announcement on Monday and Pro Wrestling Sheet reached out to the only wrestler we felt worthy of weighing in on the topic.
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North Korea maintains an atrocious human rights record that is inextricably linked to its weapons proliferation. I asked him, I said I have something to say from North Korea, and he brushed me off.
IHOP/IHOb responded to the move with "imitation is the sincerest form of flattery". On any given day, you'll find us stocking up on maple syrup and flipping flapjacks-using this secret technique, of course.
But not all burger chains are willing to embrace the flip.
A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.
That's actually too bad because it's an incredible name.
The major change has fans not only questioning what's going on in the world of food, but also the state of the country. "We've pancaked pancakes for 60 years now so it's the flawless time to start burgerin' burgers".
"We've worked really hard for like 100 years to get people to remember our brand name", MoonPie said.
It's a change the restaurant chain has been teasing for a bit.